Blogs

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The Globe and Mail launched a hybrid paywall in 2012 — applying a simple meter for most articles, with editors deciding to place about 10% of articles behind a hard paywall. … Read more

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In our most recent pricing webinar, our Mather experts delved into principles that enable publishers to navigate the rapidly changing landscape of subscription revenue models. If you weren’t able to … Read more

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By: Arvid Tchivzhel, Senior Vice-President of Product TLDR • In late 2023, digital subscribers surpassed print subscribers in the US news media industry, signaling a pivotal moment for publishing leaders. … Read more

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Recurring subscription revenue continues to be an increasing piece of the revenue pie for publishers today. For the first time, Mather benchmarking data shows that digital subscribers are now over … Read more

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Meet Ignaz Van Hasselt, a seasoned professional working as of Director of Analytics at Mather Economics. Boasting over a decade of experience in the media industry, Ignaz brings his expertise … Read more

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By:  Peter Doucette, Senior Managing Director, Mather Economics News publishers today face a significant challenge: transforming their business model to grow and monetize their digital audience.  However, publishers can harness … Read more

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It is never too soon to begin integrating AI in your publishing strategy, shown by publications across Germany who met for the second annual AI Day, hosted by Nordwest MedienGruppe … Read more

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By: Matt Lindsay 2023 has been “the year of AI” as news media companies digested the impact of generative AI models and applications on the media business. Echoes of former … Read more

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Written by: Madeleine White, Editor-in-Chief of The Audiencers / Head of International at Poool Key insights from our webinar with Poool Poool and Mather Economics brought their expert heads together … Read more

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INMA’s 2023 Town Hall brought together hundreds of minds from around the globe of journalism to discuss how their companies could more successfully navigate digital transformation. A willingness to engage … Read more