By: Peter Doucette, Senior Managing Director, Mather Economics News publishers today face a significant challenge: transforming their business model to grow and monetize their digital audience. However, publishers can harness … Read more
Blogs
It is never too soon to begin integrating AI in your publishing strategy, shown by publications across Germany who met for the second annual AI Day, hosted by Nordwest MedienGruppe … Read more
By: Matt Lindsay 2023 has been “the year of AI” as news media companies digested the impact of generative AI models and applications on the media business. Echoes of former … Read more
Written by: Madeleine White, Editor-in-Chief of The Audiencers / Head of International at Poool Key insights from our webinar with Poool Poool and Mather Economics brought their expert heads together … Read more
INMA’s 2023 Town Hall brought together hundreds of minds from around the globe of journalism to discuss how their companies could more successfully navigate digital transformation. A willingness to engage … Read more
By Liesbeth Nizet, Managing Director of Europe at Mather Economics, and Madeleine White, VP of Marketing at Poool November 20th, 2023 Mather and Poool have developed a technological partnership … Read more
By Matt Lindsay, President & CEO at Mather There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”. In … Read more
Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from print to digital products is a key objective … Read more
By Peter Doucette, Senior Managing Director of Consulting at Mather Product bundling is top of mind for many publishers as they seek to grow digital subscription revenue with additional products. … Read more
Luke Magerko, Mather’s Head of Data Science and Magazine expert, had the pleasure of sitting with James Hewes, President of FIPP, to discuss analytics as part of the magazine media … Read more