By Liesbeth Nizet, Managing Director of Europe at Mather Economics, and Madeleine White, VP of Marketing at Poool November 20th, 2023 Mather and Poool have developed a technological partnership … Read more
By Matt Lindsay, President & CEO at Mather There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”. In … Read more
Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from print to digital products is a key objective … Read more
By Peter Doucette, Senior Managing Director of Consulting at Mather Product bundling is top of mind for many publishers as they seek to grow digital subscription revenue with additional products. … Read more
Luke Magerko, Mather’s Head of Data Science and Magazine expert, had the pleasure of sitting with James Hewes, President of FIPP, to discuss analytics as part of the magazine media … Read more
Mather: News & Insights
March 31, 2023
5-min read
Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more