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By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather   Paywalls have become the backbone of digital monetization for publishers worldwide. In their … Read more

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By Guest Contributor: Sam Morris, Head of Marketing at Marfeel February 20th, 2025 As publishers maneuver through the rapidly evolving digital landscape, they encounter a common challenge: Audience engagement is … Read more

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By Guest Contributor: Kevin Anderson, App Strategy and Industry Insights Director at Pugpig February 17th, 2025 Whether you call it the end of the traffic era, the platform era or … Read more

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By Arvid Tchivzhel, SVP of Technology and Daniela Lomas, Marketing Specialist at Mather   January 14th, 2025    In today’s fast-paced digital landscape, publishers face mounting pressure to accelerate revenue growth—but … Read more

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By Guest Contributor: Lars K Jensen, Audience Development Lead in Berlingske Media January 14th, 2025   The media industry has a history of chasing hyped-up terms in its own way, … Read more

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By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather Background Founded in 1889, the … Read more

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By Pete Doucette, Senior Managing Director of Consulting, Dustin Tetley, VP of Operations and Data Science, Katherine Ruane, Director of Strategic Marketing, Madelin Zwingelberg, Director of Consulting, Luke Magerko, Director … Read more

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By Pete Doucette, Senior Managing Director, Consulting at Mather Economics November 21st, 2024 The news industry has experienced profound disruption over the past thirty years as audience behaviors change and … Read more

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By Katherine Ruane, Director of Marketing Strategy and Daniela Lomas, Marketing Specialist at Mather November 15th, 2024 For years publishers have focused on driving digital volume growth. But now, as … Read more