Mather Economics | Insights February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more
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Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022 | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more
Employee Spotlight Blog January 2022 | Atlanta, GA Mather Economics Employee Spotlight is a series that features the hardworking, intelligent, and fun people that make Mather great. Get to know … Read more
This month, our wine Partner Spotlight is a special edition—as we introduce Epoch Estate Wines based in California. We are excited to welcome Epoch to the Mather family! Meet the … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more