Mather Insights and News
![](https://www.mathereconomics.com/wp-content/uploads/2023/01/resize_497x265_Satisfying_Audiences_DEC22_Mather_Year_In_Review-1800-300x160.jpg)
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
![](https://www.mathereconomics.com/wp-content/uploads/2021/06/Tampa-Bay-Times-Everglades-e1622591352859-300x225.jpg)
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven