Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances' Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 ... Read more
Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. Join us at the first-ever live event on ... Read more
A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. LEARN MORE AND SEE SPEAKER SCHEDULE Managing Director of ... Read more
GWAA 2022 in Las Vegas, NV | June 22 - 24, 2022 Register and learn more here. The 2022 Conference is the place to Learn, Connect and Drive Change. This ... Read more
Are you interested in hearing from peers within the digital publishing sphere about the trends that are currently shaping the industry? Register for an upcoming webinar. While most publishers rate ... Read more
Zephr x ONA Webinar: Staying ahead of the curve Top trends influencing the digital publishing industry As consumer preferences rapidly evolve, and the market becomes more saturated, this is having a knock-on effect on subscription strategies. In order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences. ... Read more
Join David Clinch at the Google News Initiative Community News Summit! The Community News Summit will bring together a diverse group of journalists and news business leaders from the United States and Canada to share their successes and challenges in running small, community-oriented news organizations. Following the program, we're excited to co-host a celebratory ... Read more
Join Mather Economics for our upcoming webinar by registering at this link. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Far too often, important pricing decisions are based ... Read more
Join Mather Economics at WAN-IFRA's World News Media Congress 2022 in Zaragosa, Spain September 28-30 Register here for the World News Media Congress 2022.
Using Data to Grow Audience Join Mather Economics at the News Media Business Summit in Harrisburg, PA. Publishers today are very focused on the long-term objective of digital transformation and are now confronted with a new challenge of declining audience levels. How can you make digital progress if audiences are declining? Are there ways to ... Read more
JOIN US IN NEW ORLEANS! Newspaper leaders will gather in New Orleans to tackle the industry's challenges The America’s Newspapers Senior Leadership Conference is the most important meeting of the year for newspaper publishers, owners and leaders. This year’s meeting will be held Oct. 16-18 at The Roosevelt Hotel in New Orleans. The two-day meeting ... Read more
Agenda Wednesday 19 October: 1.00-6.30 p.m. Thursday, October 20: 09:30-19:00 Friday, October 21: The day after the Forum, participants are invited to participate in “Data Science Day”, the back-to-school meeting of the European members of the Data Science Expert Group of WAN-IFRA. The program will look at the latest trends in digital reader revenue, ongoing ... Read more
The Data Science Day is the annual in-person gathering of the Data Science Expert Group, WAN-IFRA’s community of practice for news media professionals working in data science, data analytics, and data engineering. The event is open to WAN-IFRA members already registered in the Data Science Expert Group. Following one year of virtual meetups, the one-day event ... Read more
Optimizing Subscription Pricing Analytics for the Magazine Industry Register for FREE webinar November 8, 2022 Join us for a look at how TIME is using data science and econometric modeling to enhance their pricing strategies and tactics. Join the thought-provoking discussion between Laurie Truitt, Vice President, Global Consumer Growth and Luke Magerko, Head of Data ... Read more
Mather Economics, the global leader in subscription management and data analytics, will conduct a 3-hour workshop on data-driven revenue growth strategies and tactics. Workshop: How to Successfully Leverage Analytics Featuring Matt Lindsay, President and Arvid Tchizvhel, Senior Vice President, Product November 16 | 12:30 - 14:45 CET Operationalizing analytics is often a problem that ... Read more
Register for MACMA 2022 Holiday Party MACMA's 2022 Holiday Party is on December 1st at the iconic Hearst Tower in New York City. Mark your calendar to join us MACMA returns to one of its favorite traditions. The day will include music from MACMAs Greg Wolfe and a live trivia show with our Friends from ... Read more
A Conversation with Mather: The Print to Digital Transformation (Virtual) REGISTER TO ATTEND Friday, February 10 | 1:00 PM ET Join Luke Magerko of Mather Economics, and Lisa Pistilli of MACMA, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing, subscriber acquisition, churn reduction, expense reduction, and ... Read more