What's the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? Gain valuable insights from Mather Economics' Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer, the Spokesman-Review and other newsmedia companies We encourage you to come to the Roundtable ... Read more
PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. Mather Economics' President, Matt Lindsay and Madelin Zwingelberg will be speaking on "Growing Subscription Revenue and Evolving Frequency Models." To join this conference, REGISTER HERE.
Subscriptions, subscriptions, it's all about subscriptions... On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always, we let a mix of academic speakers and some experts from various media ... Read more
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain. In this webinar, participants will ... Read more
View Event Site Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If ... Read more
Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento. Talleres de ingresos por lectores Desarrolla y mejora el modelo de ... Read more
Best practices for building and growing a subscriptions model in Asia Pacific Learn best practices from industry experts and publishers on building and growing reader revenue models. Speakers include: Matt Lindsay, President of Mather Economics Fiona Chan, Head of Analytics, Customer Experience and Business of Singapore Press Holdings Lynn D'Cruz, Chief Membership Officer of Malaysiakini ... Read more
REQUEST PARTICIPATION (FREE, but limit to 30 people) Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? ... Read more
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a ... Read more
REGISTER HERE America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members. The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year. Learn more about about ... Read more
REGISTER HERE FOR WEBINAR Thursday, February 18 at 3:00 p.m. EST Speakers include: Matt Lindsay, President at Mather Economics Tim Franklin, Leader, Medill Local News Initiative, Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University Ed Malthouse, Research Director of Spiegel Research Center For more information, access the press release here. Northwestern University ... Read more
REGISTER Day 1 , May 6 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on - Cultivating a Data-Driven, Audience Centric Media Enterprise. To ... Read more
REGISTER - Day 2, May 7 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. To learn more about ... Read more
REGISTER Day 3, May 10 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on - Mapping the Future of Subscription Strategy ... Read more
Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. Join Mather Economics and OrderPort for a live webinar on Thursday, May 13th at 10am PT. Matthew Lulay and Bob Terzotis will share insights and real world ... Read more
Presented by: Matthew Lulay, Managing Director - Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a ... Read more
Presented by: Matthew Lulay, Managing Director - Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a ... Read more
REGISTER HERE Direct-to-consumer revenue models will become the primary source of revenue for most media businesses. The D2C Summit will look at all aspects of consumer revenue, including digital subscriptions and membership, as well as sessions on e-commerce and other D2C revenue streams. Combining success stories from the media industry with shining lights from across the broader ... Read more
Join us on Wednesday, June 23 at 10:00 AM (CST) to discover key findings and learnings from the report authors and Subscriptions Lab participating publishers. Across Latin America, news organizations are starting to look at digital subscriptions as a growing, if not central, part of their strategy to achieve long-term financial sustainability. Additionally, our current ... Read more
GWADS 2021 GWADS 2021 Agenda Download PDF Join Matt Lindsay, President of Mather Economics, and Tim Franklin, Sr. Associate Dean and John M. Mutz Chair in Local News at Medill at Northwestern University, on the main stage on Wednesday, June 23rd at 12:45 PM EST // 9:45 AM PST. Trends in Reader Revenue: What Local ... Read more
How to Determine What Your Subscription Strategy Should Be Featuring Matt Lindsay Tuesday, July 13, 2021 | 7:40 PM EST SIGN UP Join us for the second FIPP Insider New Zealand, organized in conjunction with the Magazine Publishers Association New Zealand and FIPP strategic partner PressReader. Date and time FIPP New Zealand ... Read more
Our Mather team will be attending the wine industry's premiere conference covering financial, business and strategic issues, including separate tracks for technology and vineyard sessions at the CIA at Copia in Napa, California. For more information, click here.
Mather Economics will be one of the sponsors for the 9th Annual North Coast Wine Industry Expo Trade Show & Conference WIN Expo provides winery and vineyard professionals access to over 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services. Exhibitors will again be participating in ... Read more
Intelligent Wine Pricing Strategies Online Event hosted by OrderPort For more info, click here. Wineries possess the information needed to make intelligent, data-driven pricing decisions. With the rising costs from supply chain issues and the challenges from the short, smoke tainted harvest of 2020, wineries need to understand how to make better pricing decisions. Join ... Read more
To learn more about the symposium and register, click here.
Best practices for building a successful data strategy
Please note: Date change to Feb 9 Join Mather Economics for our upcoming webinar by registering at this link. Take Direct-to-Consumer (DCT) To the Next Level with Intelligent Pricing Decisions. Wineries possess the information needed to make intelligent, data-driven pricing decisions. The only piece missing is the expertise and experience to unlock the potential ... Read more
