Digital Engagement Pricing Strategy
Large North American Publisher

Implement a digital pricing strategy to maximize revenue and minimize stops using online engagement for a large North American publisher.​

  • Identify and segment customers based on engagement level: Super, Regular, Slightly, About None. ​
  • Implement various price increase strategies to move accounts to low, mid, and high price points. ​
  • Evaluate engagement segments to see how it contributes to retention and price acceptance.

  • Overall, incremental stop rates from price increases trend upward as engagement decreases.
  • Higher engaged subscribers were more likely to accept the recommended increase and less likely to revert to a different price.

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