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By: Katherine Ruane, Director of Strategic Marketing at Mather April 14th, 2025 Many publishers across Europe have made meaningful progress toward digital revenue growth. Pricing strategies have evolved, internal teams are more aligned, and organizations are delivering stronger user experiences across platforms. But one area still slows momentum: the technology stack. Most publishers aren’t short … Read more
By: Peter Doucette, Arvid Tchivzhel, Nathan Hart, Chris Mateer, and Noah Deitrick July 8th, 2024 Editor’s Note: FT Strategies recently posted a follow-up to their article, “Are Monthly Subscribers Practically Worthless?” The Mather team is currently reviewing the approach and conclusions in Part II and will soon respond with data-driven insights drawn from our years … Read more
By: Peter Doucette, Senior Managing Director, Mather Economics News publishers today face a significant challenge: transforming their business model to grow and monetize their digital audience. However, publishers can harness the potential of their vast individual digital data sets to effectively transform their business model if they embrace a structured and methodical path. The Data … Read more
Increasing Digital ARPU, a necessity for News Publishers Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from print to digital products is a key objective for achieving a sustainable digital publishing business model. Average print subscription rates increased substantially over the past … Read more
Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read Some data indicates news publishers know they need to ease the pricing accelerator and elongate their print runway to fund their digital transformation. Over the … Read more
