By: Aleksandra Kozioł, Content Specialist at PushPushGo, and Katherine Ruane, Director of Strategic Marketing at Mather What’s standing between strong journalism and real audience impact? It’s a question more publishers … Read more
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By Luke Magerko, Director of Consulting at Mather July 23rd, 2025 While many newsrooms are grappling with declining digital traffic and shrinking resources, the Bangor Daily News (BDN) is showing … Read more
By Luke Magerko | Bio There’s growing concern across the industry that AI-generated search and content features are disrupting how people find and engage with news. One product in particular, … Read more
By Ariel Burkett, Vice President of Global Sales and Marketing at Mather Here’s a truth that many of us haven’t fully absorbed: the world will never be slower than it is … Read more
By: Pete Doucette, Senior Managing Director, Consulting at Mather Mather works with hundreds of news publishers around the globe with regard to digital transformation. As part of this advisory work, … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real time to reader … Read more
By Luke Magerko, Director of Consulting at Mather June 25th, 2025 We officially kicked off our 2025 benchmarking webinar series with a high-impact first session: Benchmark. Analyze. Win. Luke Magerko, … Read more
A masterclass led by IQ Media June 2nd, 2025 Are you looking to grow your subscription business? It starts with two levers: acquiring more subscribers—and increasing the value of each … Read more
By: Katherine Ruane, Director of Strategic Marketing Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized leader in investigative … Read more
By Ignaz van Hasselt, Director of Europe at Mather and Katherine Ruane, Director of Strategic Marketing For publishers today, turning anonymous visitors into known users isn’t just a step at … Read more