Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics was grateful to both present at the conference and connected with many clients and publishers from around the globe. Here are our key takeaways from … Read more
Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read Some data indicates news publishers know they need to ease the pricing accelerator and elongate their print runway to fund their digital transformation. Over the … Read more
