By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a century, but even established institutions must evolve in today’s fast-paced digital landscape. Facing stagnating digital subscriptions and outdated technology, BDN turned to its long-standing partner … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics Background Founded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing public dialogue and playing a significant role in the city’s history. Known for its award-winning journalism, including multiple Pulitzer Prizes, The Inquirer has … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics October 16th, 2024 Background With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, providing readers with quality, accurate and verified coverage of events in France and abroad. Le Monde’s journalists produce an impressive average of one hundred pieces … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy newsroom editors to decide what should be free or paywalled. The West Australian, a 190-year-old newspaper, is the flagship daily masthead of Seven West Media … Read more
How Mediahuis Aachen Unlocked Six-figure Revenue Gains with Mather’s Data-Driven Pricing Guidance By Katherine Ruane, Director of Marketing Strategy July 30th, 2024 Editors note: As of August 1st 2024, Mediahuis Aachen GmbH has been rebranded as Mediahuis Aachen GmbH. This change is part of the company’s effort to align itself with the European Mediahuis Group, … Read more
Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media businesses to consider focusing on these core strategies and tactics for 2023 and beyond. February 7, 2023 CONNECT WITH MATHER: STRATEGIES Attend 2023 … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you & your team and get them excited to take on 2023! Take advantage of early pricing—this offer ends January 19. This 3-day in-person event will set … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media businesses to get right when it comes to subscriptions is pricing. A magazine leading the way in this regard is Time – the brand joining … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, which can now be downloaded here. Featured on FIPP News By Pierre de Villers | 16 November 2022 DOWNLOAD THE REPORT From Print to Digital: … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement through the launch of a registration wall. Mather advised the publisher on best practices, tracked performance using Listener™, and provided analysis and recommendations. After one … Read more
