By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized … Read more
Case Study
Background The West Australian is a 190-year-old newspaper and the flagship daily masthead of the Seven West Media group. With a combined print and digital reach of 4.3 million people … Read more
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics October 16th, 2024 Background With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather July 30th, 2024 Editors note: As of August 1st 2024, Mediahuis Aachen GmbH has been rebranded as Mediahuis Aachen GmbH. This … Read more
Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media … Read more