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Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
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    • About Sophi
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Benchmarking

November 30, 2022November 16, 2022 by Mather Economics

Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print.  Mather predicts digital-only to take over print … Read more

Categories Audience Analytics, Featured, Market Based Pricing Strategy Tags Benchmarking, digital acquisition, Subscriber Lifecycle Management
September 13, 2022July 27, 2022 by Mather Economics

SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying … Read more

Categories Blogs, Customer Acquisition, Customer Lifetime Value, Intelligent Paywall, Inventory Optimization, Subscription Pricing Strategy Tags Benchmarking, predictions, print subscriptions
January 29, 2021January 28, 2021 by Mather Economics

REGISTER HERE America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members.  The Medill Subscriber Engagement Index offers members the … Read more

Tags America's Newspapers, Benchmarking, retention, subscribers
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