Inventory Optimization Archives

September 13, 2022July 27, 2022 by Mather Economics

SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying Audiences Blog | July 26, 2022 By Matt Lindsay, President of Mather Economics Mather Economics publishes quarterly benchmark reports for news media subscriptions and digital … Read more

September 16, 2020January 15, 2020 by Mather Economics

June 9, 2020May 22, 2018 by Mather Economics

May 2018 Author: Matt Lindsay, President *published on the INMA site on April 30, 2018 At the digital subscription summit in London, there were two themes that appeared in many of the presentations: using machine learning, testing, and other analysis to drive product development and subscriber acquisition. Ironically, in many cases, the … Read more