Dynamic Paywalls

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By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather  April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more

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March 20th, 2025 At the latest INMA Subscriptions Summit, Pete Doucette, alongside Darya Ushakova from The Philadelphia Inquirer, led an insightful seminar exploring how the Inquirer’s strategy fueled substantial growth … Read more

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By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather   February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers … Read more

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By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more

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By Katherine Ruane, Director of Marketing Strategy at Mather  October 23rd, 2024   With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, … Read more

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By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more

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Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more

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