January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News Initiative has partnered with the Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications to support an expansion of its new Medill Subscriber Engagement … Read more
Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, president of Mather Economics; Ed Malthouse, research director of the Medill Spiegel Research Center at Northwestern Medill; and Tim Franklin, senior associate dean and John … Read more
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated February 11, 2021 ATLANTA, Ga. — Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications and Mather Economics have formed a cross-industry partnership to … Read more
