Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
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By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
European publishers are navigating one of the most complex and fast-changing reader-revenue environments today. In this conversation, Ignaz van Hasselt (Mather’s Director of Europe) and Markus Schöberl (founder of PV … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
By: Katherine Ruane, Director of Strategic Marketing, Mather For years, pricing was treated as a back-office function in many publishing organizations — necessary, but not strategic. Yet as economic pressures … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review, and Arvid Tchivzhel, SVP at Mather Mather’s Arvid Tchivzhel recently sat down with Tyler Pisani, Senior Director of … Read more
October 13th, 2025 Organic search is eroding — and the impact runs deep. Mather’s October update on AI Overviews and News Media explores the structural declines reshaping digital distribution. Audience … Read more
By: Katherine Ruane, Director of Strategic Marketing Background Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, … Read more
By Dustin Tetley, VP of Operations & Data Science, and Chris Mateer, Consultant August 25, 2025 News publishers around the world are rethinking how to structure introductory offers to grow … Read more