Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google News Initiative and Mather Economics launched today the Google News Initiative Latin America Subscriptions Report, a summary of key takeaways, insights and results from the … Read more
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By Matt Lindsay, President and Arvid Tchivzhel, Managing Director Mather Economics worked with eight publishers in Latin America during the GNI LATAM Subscription Laboratory. The full lab … Read more
El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados en organizaciones de noticias pequeñas y medianas a cargo de liderar o acelerar el crecimiento digital. Durante este taller discutimos las siguientes fases para optimizar … Read more
