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  • 2026 Mather Symposium
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Latin America

July 7, 2021 by Mather Economics

Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT   WAN-IFRA, the Google … Read more

Categories Blogs, Customer Lifetime Value, Featured, Publication, Uncategorized, White Paper Tags Google News Initiative, Latin America, Subscription
June 15, 2021June 7, 2021 by Mather Economics

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more

Categories Audience Analytics, Blogs, Content Analytics, Featured, Intelligent Paywall Tags Digital growth, first-party data, Google News Initiative, Latin America, print subscriptions
November 23, 2020November 19, 2020 by Mather Economics

El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more

Categories Featured, Intelligent Paywall Tags Audience, Digital growth, Google News Initiative, Latin America, Subscription, Subscriptions
November 10, 2020November 5, 2020 by Mather Economics

Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias … Read more

Tags business model, case studies, Digital growth, Google News Initiative, Latin America, Subscriptions

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