Nick Truitt, MS

Manager, Analytics

As a manager, Nick Truitt helps lead publishers’ subscription and revenue strategies, with a special focus on maximizing digital opportunities. He has advised and improved his clients’ digital maturity by connecting newsrooms with the data-driven insights they need to move forward.

Through his portfolio of content mix optimization, digital acquisition offer analyses, and intelligent paywall testing and implementation, clients are delighted to find their own market’s KPIs move to the top of industry-wide benchmarks.

Nick earned his Master of Science in Applied Economics and his Bachelors of Science in Economics and Political Science from Florida State University. While studying, he interned as a research assistant with the Project on Accountable Justice, an organization focused on criminal justice reform through the lens of statistical analysis.

Favorite Quote

“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

Dan Ariely

If you could spend a week anywhere in the world, where would it be and why?

This one is easy; I’d also only need a day. It would be at the 50-yard line, maybe 15-20 rows up, watching the Jacksonville Jaguars win their inaugural Super Bowl with the rowdiest group of DUUUVAL’s finest.

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