New Global Head of Partnerships to help lead Mather’s plan to expand into new markets and grow service offerings FOR IMMEDIATE RELEASE ATLANTA, GA | December 2, 2021— Mather Economics … Read more
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Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
September 29, 2021 | Atlanta, GA This fall, Mather Economics welcomed three new team members and we are thrilled to have them join our dynamic consulting practice! Get to know … Read more
By Matthew Lulay, Managing Director of Digital Services August 2021 | 4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more