Ad sales revenues-then and now

Writing for Data Science Central, Mather Economics President Matt Lindsay drafted a recent post about how newspapers more than a century ago derived their revenues from customers, then later shifted to ad sales as the primary source for revenue and now, with the introduction of digital media, are circling back to an audience-centric revenue model. Matt talks about what this means for publishers today and offers insights on how, given the current situation, they can optimize the income they generate from their customers. For more details, see the full post here.

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