Listener™ article from a client’s perspective

Nikhil Hunshikatti, director of marketing and research with The Columbus Dispatch and a Mather Economics client, wrote an article specifying the ways Mather’s new ListenerTM; tool has benefitted his newspaper. The article, titled “Columbus Dispatch captures audience information, ad revenue,” ran on the International News Media Association (INMA) website Apr. 5. View the full piece here.

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