Mather launches data tool to aid pricing

Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer’s interaction with the content.”

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