Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more
Subscription Pricing Strategy
Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022 | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more
Employee Spotlight Blog January 2022 | Atlanta, GA Mather Economics Employee Spotlight is a series that features the hardworking, intelligent, and fun people that make Mather great. Get to know … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
By Matthew Lulay, Managing Director of Digital Services August 2021 | 4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more