February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients and ensure their continued success. For our latest instalment in our Best-Of-Breed Technology series, we spoke with Matt Lindsay, President of Mather Economics to discuss the … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & content analytics, industry benchmarking and data visualization for an affordable fee. Our new service bundle includes Listener™ digital data platform, analytics services, strategic advisory … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December 2020 INMA Satisfying Audiences Blog 2020 has been a year unlike any other in recent memory. This post is a review of our (nearly) monthly … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions dramatically at local news outlets in 2020, with a new industry analysis putting the overall increase at about 50% in a year’s time. But that … Read more
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de Peppel, marketing director for B2C at NRC Media, and I first met during a meeting at the NRC offices in Amsterdam in 2014. That meeting was … Read more
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before. McClatchy, one of the nation’s largest local news chains, is … Read more
By Matt Lindsay November 1, 2020 Download File Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy print audience to new digital platforms while retaining their profitability. A table demonstrating the strategic importance of a transition plan for migrating audience revenue across … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty. The webinar series explored the three pillars of … Read more
By Arvid Tchivzhel, Managing Director of Digital Services Download Report Over the past six months, the Mather team has observed a new baseline level for Fanatics and Known Users compared to the period pre-COVID-19. Given the steadying of engagement, it is safe to say a “new normal” exists with greater baseline levels of engagement. Page … Read more
INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and other subscription or membership-supported organizations. The first post was about Total Customer Lifetime Value (TCLV), and it can be found here. The second post was … Read more
