Frequently Asked Questions A guide for clients using Mather Pricing Reports How can I toggle markets? On the cover page, there is a drop-down menu that will allow you to … Read more
Pricing
Presented by: Matthew Lulay, Managing Director – Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine … Read more
Presented by: Matthew Lulay, Managing Director – Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine … Read more
By Matt Lindsay | May 2021 Modifying subscription business tactics to maximize subscription volumes and customer lifetime value over a wave in news demand is initially challenging but gets easier … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de … Read more
