What's the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? Gain valuable insights from Mather Economics' Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer, the Spokesman-Review and other newsmedia companies We encourage you to come to the Roundtable ... Read more
PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. Mather Economics' President, Matt Lindsay and Madelin Zwingelberg will be speaking on "Growing Subscription Revenue and Evolving Frequency Models." To join this conference, REGISTER HERE.
Subscriptions, subscriptions, it's all about subscriptions... On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always, we let a mix of academic speakers and some experts from various media ... Read more
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain. In this webinar, participants will ... Read more
View Event Site Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If ... Read more
