Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your Digital Content Strategy Online Forum, not to worry, our team has curated some key takeaways and included the webinar recording for your review. Watch here … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel and Matt Lindsay INMA Satisfying Audiences Blog May 16, 2022 We made a strong case for using lifetime value (LTV) as your North Star in a … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 The LTV Framework: Volume, Revenue, ARPU This blog post summarizes our latest findings on Digital Subscription Offer Optimization stemming from extensive economic modeling and A/B … Read more
Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. APRIL 20, 2022 – 11:00 New York | 12:00 Brazil | 17:00 Amsterdam Optimize + Monetize your Digital Content Strategy; Stop counting page views and … Read more
Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends U.S. local newspapers continue their existing paid content strategies oriented around local news. Research shows difference in COVID, Ukraine news engagement Mather Economics recently published … Read more
Mather Economics | Insights February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff of economists and analysts highlight digital readership trends, monetization strategies, and snapshots of current KPIs from Mather’s Listener™ Data Platform. Please enjoy this sample of … Read more
Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, Co-founder Sophi.io, and Karla Ovalle, Newsroom Analytics Director of The Boston Globe. The session was moderated by Jodie Hopperton of the International News Media Association (INMA).Luke shares how … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying Audiences Blog February 16, 2022 By Matt Lindsay and Arvid Tchivzhel A few months ago, Mather Economics authored this blog post on tests of algorithmically selecting articles … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News Initiative has partnered with the Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications to support an expansion of its new Medill Subscriber Engagement … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services and Matt Lindsay, President October 2021 | 5-min read In this blog, we will focus our attention on an innovative content decision engine, which selects … Read more
