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Blogs
Karen Davidson, Marketing Manager, Echobox For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups … Read more
James Kember, App Insights Specialist, Pugpig The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – … Read more
By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
By: Matt Lindsay, CEO, Mather In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more
By: Katherine Ruane, Director, Mather Background Founded in 1949, the Frankfurter Allgemeine Zeitung (FAZ) is one of Europe’s most respected national daily newspapers. As digital transformation accelerates across the media … Read more
By: Katherine Ruane, Director, Mather Editorial note: 🏆 In February 2026, Alma Media was named a winner of the 2026 Digiday Media Awards Europe for Best Use of AI.The award … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more