By Mike O’Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started as an internal solution at The Globe and Mail has grown into Sophi, an AI-powered decision intelligence platform that helps publishers … Read more
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a critical opportunity to tailor experiences based on diverse user … Read more
By Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather April 15th, 2025 Many publishers have a clear vision, but bridging the gap between strategy and execution is the real challenge. From aligning goals to overcoming tech constraints, turning plans into impact often feels like an uphill climb. These were … Read more
By: Katherine Ruane, Director of Strategic Marketing at Mather April 14th, 2025 Many publishers across Europe have made meaningful progress toward digital revenue growth. Pricing strategies have evolved, internal teams are more aligned, and organizations are delivering stronger user experiences across platforms. But one area still slows momentum: the technology stack. Most publishers aren’t short … Read more
By Daniela Lomas, Marketing Specialist at Mather March 31st, 2025 Last month, we celebrated a major milestone by hosting our tenth annual Symposium in the bustling city of Dallas. With over 100 industry leaders and peers in attendance, the event became a dynamic hub for discussing emerging opportunities, innovative strategies, and the current state of … Read more
Featuring insights from Adam Alex and Aaron Alex of Newstech March 27th, 2025 Meet Adam Alex, Technical Director, and Aaron Alex, Managing Director at Newstech, as they share their perspectives on key publishing trends shaping India and the surrounding region, from the evolving print-to-digital landscape to the growing role of automation and AI in media. … Read more
March 20th, 2025 At the latest INMA Subscriptions Summit, Pete Doucette, alongside Darya Ushakova from The Philadelphia Inquirer, led an insightful seminar exploring how the Inquirer’s strategy fueled substantial growth in digital subscriptions. They highlighted how the publication achieved a remarkable 35% increase in conversions by leveraging Sophi’s AI-powered Dynamic Paywall Engine. Key transformative actions … Read more
By Guest Contributor: Lennart Schneider, Strategy Consultant, Podcast Host and Newsletter Editor at Subscribe Now and Katherine Ruane, Director of Strategic Marketing at Mather March 14th, 2025 Meet Lennart Schneider: Newsletter Pro, Engagement Strategist & Subscriptions Growth Expert 1. From your time at DIE ZEIT to launching Subscribe Now, you’ve been deeply involved in subscription … Read more
March 11th, 2025 Our latest quarterly benchmarking report is here! Every quarter, we deliver a comprehensive analysis for U.S. news publishers, covering revenue and volume trends, consumer marketing insights, and the latest pricing dynamics. Our goal? To keep you informed on key industry trends and help you understand how your performance compares to the broader … Read more
By Guest Contributor: Mark Zohar, CEO at Viafoura March 11th, 2025 The digital publishing landscape is undergoing a fundamental transformation. As traditional audience acquisition strategies become less effective, publishers are shifting their focus toward community building to foster loyalty and drive sustainable revenue. A recent roundtable discussion hosted by Viafoura explored this pivotal shift, highlighting … Read more
