Mather Insights and News
27 AugGoogle Hits Pause on Cookie Deprecation: Key Strategies Publishers Must Consider
22 AugPricing in Practice, Insights from Leading Publishers – Webinar Recap
21 AugFrom Doorstep to Mailbox: Navigating Subscription Pricing During Delivery Transitions
19 AugUnderstanding Subscription Propensity: Turning Insights into Impact
12 AugMastering Election Coverage: Publisher Strategies and Insights for 2024
06 AugOur Q2 2024 Benchmarking Report is Here!
22 JulAccelerating Revenue with Strategic Pricing
10 JulMather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization
08 JulDecoding Subscription Value: Annual vs. Monthly Terms
26 JunNavigating Risk in an AI-Powered Media Landscape
26 JunIn the spotlight: Alasdair McKie
17 JunPaywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
04 JunGrundlagen der Preisgestaltung neu denken: Ein Erfolgs-Wegweiser für Publisher!
29 MayIn the spotlight: Olivia Doty
14 MayFraming Your Next Product and Technology Decision
09 MayOur U.S Q1 - 2024 Benchmark Report is Here
02 MayMaturing your Pricing Strategy: Webinar Recap
30 AprDecoding Churn Risk: The Key to Proactive Revenue Retention
30 AprIn the Spotlight: Alireza Shekaramiz
23 AprMather Symposium 2024: Key Themes and Insights
10 AprEmerging Trends in Subscription Pricing
29 MarIn the Spotlight: Arvid Tchivzhel
29 MarRevisiting Pricing Fundamentals: Takeaways from our latest webinar
20 MarHarnessing Intelligent Print Pricing to Fuel Digital Maturity
29 FebLeveraging AI-powered paywall engines to drive publisher sustainability
29 FebIn the Spotlight - Ignaz Van Hasselt
05 FebAscending the data maturity pyramid: A strategic imperative for news publishers
31 JanIn the spotlight - Madelin Zwingelberg
31 JanAI Day: AI's Transformative Impact on the media industry
15 Dec2023 in review and expectations for 2024
11 DecHow to evaluate the success of your subscription model (before optimizing)
05 DecINMA 2023 Town Hall Coverage
20 NovMather and Poool partner to maximize audience conversion to subscription & membership
27 OctIn the spotlight: Luca Pini
24 OctKISS – Keep It Simple, Sometimes
21 SepIn the spotlight: Alicia Queen
11 SepIncreasing Digital ARPU, a necessity for News Publishers
17 JulWhy product bundling is art and science
18 JunHow Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
31 MarFour core themes emerging from the Mather Symposium
15 MarOur key takeaways of the INMA Digital Subscription Summit
06 FebMedia businesses to focus on these core strategies for revenue growth
31 JanMatt Lindsay relies on relationships in a changing industry
16 JanFuture of Media for 2023 & Beyond
11 JanMeet the Speakers—2023 Mather Revenue Symposium
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
17 NovFIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
17 NovFrom Print to Digital: Managing the Economics of Media Change
16 NovMather Economics predictions and latest Benchmarking Reports
07 NovTurn inflation into an opportunity to advance your strategic pricing agenda
30 SepPrint subscription pricing strategy aggressiveness depends on print runway
06 SepMather expands global footprint with new office opening in Belgium
30 Aug3 data science use cases demonstrate news publisher monetization options
22 AugWAN-IFRA survey says publishers are increasing print prices
05 JulMather Economics Announces Malcolm Netburn to Join Advisory Board
31 May3 challenges and opportunities in media publishing and magazines in 2022
17 MayAre you ready to optimize and monetize your digital subscriptions?
03 MayHow to measure tradeoffs in your go-to-market offers
14 AprLifetime Value as the North Star to Optimize Your Go-to-Market Offers
04 AprMonetize your content! Register for Online Event April 20th
26 FebAccess Mather’s Premier Audience Benchmark Report
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
10 FebAn inside look at a registration wall launch
28 JanNews from the media revenue intelligence expert
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
26 JanGet to know Katie Ruane, an expert in growing digital revenue
26 JanGet to know Katie Ruane, an expert in growing digital revenue
02 JanApplied Research Drives Efficiency Gains in Pricing Strategies
07 DecBrand awareness positively affects sales and retention
02 DecMather appoints Global Head of Partnerships
05 NovMather’s Benchmark reports shed light on recent media trends, insights
05 OctImpact from Subscriber-Only (Premium) Content
29 SepMeet the newest members of Mather Economics
26 AugE-Edition Engagement a Leading Indicator for Print to Digital Conversions
06 AugSustainable Digital Business Models for Newspapers
12 Jul7 Best Practices for News Publisher Sustainability
07 JulPress Release: GNI LATAM Subscriptions Lab Report
07 JulImprove conversion volume and revenue with targeted promo offers
07 JunInsights from the LATAM GNI Subscription Labs
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
27 MayUGA Alumni Spotlight: Matt Lindsay - Grape Expectations
13 MayMather Economics Media Market Performance Report
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
06 MayDigital Audience Benchmarking Report
06 MaySubscriber Benchmarking Report Release
04 MayRiding the Wave of Subscription Demand during a News Cycle
13 AprBenchmarks show importance of news subscriber yield management
23 FebZephr: The Best-of-Breed Technology Series | Mather Economics
09 FebNew Digital Subscription Services Offering Webinar
09 FebTrends in Retention by Customer Segment
22 JanLocal Media Group Teams With Mather On Subscription Services
19 JanLMC and Mather Economics Announce Partnership on Digital Subscription Services
14 JanPress Release: Medill Subscriber Engagement Index Platform
04 Jan11 Audience Insights Remembered from 2020
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
14 DecSupporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis
01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
30 NovSpecial Report - 2020 Election Coverage Insights
19 NovExpressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics
19 NovPrograma de Crecimiento Digital GNI - Spanish
19 NovBuilding a Successful Subscription Model in Asia-Pacific - Expert Panel
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
29 OctMaximizing Long-Term Audience Revenue
22 OctMedia Reader Revenue Master Class Series
15 OctEvaluating and Evolving Print Frequency
08 OctGWAA - Acquisition and Retention Roundtable
18 SepCOVID-19 Benchmarks - Insights and Implications
11 SepMonetize your Digital Audience
10 SepQ&A Follow Up Report: Evaluating Print Delivery Days
01 SepWhat is the Value of Knowing a Reader?
28 AugHVAC Webinar - Improving Profitability for Contractors
13 AugOptimizing Advertising Spend with Media Mix Modeling
30 JulForecasting the Impact of Print Delivery Day Reductions
25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
11 JunSegment customers by churn risk, price elasticity for long-term profitability
20 MarPrice elasticity tests yield revenue opportunities for publishers
20 MarUser engagement, environment are key inputs driving propensity to subscribe
12 MarTrends that help publishers acquire and retain digital subscribers
15 JanMather Economics Company Brochure