Blog - Mather Economics

By: Matt Lindsay President Mather Economics The use of premium days as a tactic to grow audience revenue has caused customer relationship issues, and many publishers are seeking ways … Read more

By: Matt Lindsay President Mather Economics The development of new revenue streams was a consistent narrative at the INMA World Congress in Washington, D.C., earlier this month. Some of these new … Read more

By: Matt Lindsay President Mather Economics A few years ago, in 2014 to be exact, I wrote a post about what publishers should be doing to transform their businesses to a … Read more

By: Matt Lindsay President Mather Economics At the INMA Media Subscriptions Summit in London, there were two themes that appeared in many of the presentations: Using machine learning, testing, and other … Read more

By: Matt Lindsay President Mather Economics The customer lifetime value (CLV) is a metric often used by publishers. It is the expected net operating margin for a specific customer over … Read more

By: Matt Lindsay President Mather Economics In a recent INMA blog post, we discussed the role of mass personalisation on the future of journalism. In this post, we will respond to … Read more

By: Matt Lindsay President Mather Economics The advertising industry long ago realised the benefits of targeting audiences that are likely buyers of the products they are promoting. “Auto-intenders” is a … Read more

By: Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay Director of Marketing and Data, Manager of the Data Intelligence and Customer Relationship Management Team, and President NRC Media … Read more

By: Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay President NRC Media and Mather Economics, Director of Marketing and Data, and Manager of the Data Intelligence and Customer … Read more

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