Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. Join us at the first-ever live event on first-party data for the media industry will take place just prior to FIPP's World Media Congress on 7 June in Cascais, Portugal. The 4-hour event ... Read more
A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. LEARN MORE AND SEE SPEAKER SCHEDULE Managing Director of Digital Analytics and Data Science, ARVID TCHIVZHEL, will be featured on the FIPP Stage on June 8th alongside PETER THIERS, Strategic Media Data Innovation and ... Read more
Optimizing Subscription Pricing Analytics for the Magazine Industry Register for FREE webinar November 8, 2022 Join us for a look at how TIME is using data science and econometric modeling to enhance their pricing strategies and tactics. Join the thought-provoking discussion between Laurie Truitt, Vice President, Global Consumer Growth and Luke Magerko, Head of Data ... Read more
Register for MACMA 2022 Holiday Party MACMA's 2022 Holiday Party is on December 1st at the iconic Hearst Tower in New York City. Mark your calendar to join us MACMA returns to one of its favorite traditions. The day will include music from MACMAs Greg Wolfe and a live trivia show with our Friends from ... Read more
A Conversation with Mather: The Print to Digital Transformation (Virtual) REGISTER TO ATTEND Friday, February 10 | 1:00 PM ET Join Luke Magerko of Mather Economics, and Lisa Pistilli of MACMA, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing, subscriber acquisition, churn reduction, expense reduction, and ... Read more
