CLIENT:
Large U.S Publisher
OBJECTIVE:
- Better allocate resources within newsroom
- Inform editorial team about audience and advertising performance
- Article publication schedule recommendation
APPROACH:
- Key performance indicators at article, author, and content level
- Page views, ad revenue, path to conversion, time per page, scroll depth…etc.
- Core audience engagement levels
- Scoring system with goals to easily evaluate progress over time
RESULT:
- The client is using this tool to make sure the newsroom is aligned with business monetization/ engagement goals