Content Economics
Large U.S Publisher
  • Better allocate resources within newsroom
  • Inform editorial team about audience and advertising performance
  • Article publication schedule recommendation
  • Key performance indicators at article, author, and content level
  • Page views, ad revenue, path to conversion, time per page, scroll depth…etc.
  • Core audience engagement levels
  • Scoring system with goals to easily evaluate progress over time
  • The client is using this tool to make sure the newsroom is aligned with business monetization/ engagement goals

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