The Admiral Team In 2000, a college dropout named Shawn Fanning created Napster, a platform that nearly destroyed a $40 billion industry. It was a peer-to-peer (P2P) file-sharing application primarily associated … Read more
Audience Analytics
Atlanta, Georgia, February 12, 2026 — The team at Inka Solutions, a long-time provider of subscription marketing technology and lifecycle campaign execution, has joined Mather, a global leader in strategic … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
European publishers are navigating one of the most complex and fast-changing reader-revenue environments today. In this conversation, Ignaz van Hasselt (Mather’s Director of Europe) and Markus Schöberl (founder of PV … Read more
Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review, and Arvid Tchivzhel, SVP at Mather Mather’s Arvid Tchivzhel recently sat down with Tyler Pisani, Senior Director of … Read more
Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more