Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics Last month, Mather Economics launched … Read more
News Type: Matt Lindsay
By Matt Lindsay | May 2021 INMA Satisfying Audiences Blog Modifying subscription business tactics to maximize subscription volumes and customer lifetime value over a wave in news demand is initially … Read more
Mather Economics has partnered with MMP Global MPP Global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences. From metering and profiling to promotions, payments, … Read more
The agenda is set. The speakers are confirmed. The 2021 Mather Symposium is next week! We’re just over a week away from the 2021 Mather Symposium on reader … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their … Read more
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more
By Dawn McMullan INMA Editor December 12, 2020 Read Article How news media companies manage the sliding scale economics of print newspapers and execute the emotional balancing act of reducing … Read more
