Publishers achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services and … Read more
News Type: Matt Lindsay
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer … Read more
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more
Tampa Bay Times | Opinion Column | Stephen Davis June 1, 2021 Everglades restoration enhances water quality and benefits Florida’s real estate industry Discharges from Lake Okeechobee are polluted with … Read more
Alumni Spotlight • Business & Economy Matt Lindsay: Grape Expectations by Keith Herndon Matt Lindsay BBA ’92, PhD ’99 is the president of Mather Economics, an Atlanta-based economics consulting firm. Since its … Read more
By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more
May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more
Mather Economics May 6, 2021 Digital Audience Benchmarking Report We will have over 200 publications in the report by the end of 2021 Matt Lindsay, President of Mather Economics … Read more
