Save the Date – Increasing Digital Subscriptions
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Reader Revenue Master Class Series Webinar – Acquisition
FIPP Magazine Media Reader Revenue Master Class 1 - Acquisition, with Martha Williams, Mather Economics & Schibsted REGISTER HERE Magazine Media are in the throes of building, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted ... Read more
Reader Revenue Master Class Series Webinar – Engagement
FIPP Magazine Media Reader Revenue Master Class 2 - Engagement with Martha Williams, Mather Economics Register Here
GWAA Roundtable: Retention Case Studies
What's the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? Gain valuable insights from Mather Economics' Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer, the Spokesman-Review and other newsmedia companies We encourage you to come to the Roundtable ... Read more
America’s Newspapers – PIVOT 2020
PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. Mather Economics' President, Matt Lindsay and Madelin Zwingelberg will be speaking on "Growing Subscription Revenue and Evolving Frequency Models." To join this conference, REGISTER HERE.
Smart Media Meetup – Paying Models for Audiovisual Content
Subscriptions, subscriptions, it's all about subscriptions... On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always, we let a mix of academic speakers and some experts from various media ... Read more
Reader Revenue Master Class Series Webinar – Retention
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain. In this webinar, participants will ... Read more
2020 Virtual Highway to Success Conference – Maximizing Long-term Audience Revenue Across Print/Digital Platforms
View Event Site Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If ... Read more
Programa de Crecimiento Digital – Google News Initiative
Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento. Talleres de ingresos por lectores Desarrolla y mejora el modelo de ... Read more
Building a Successful Subscription Model in Asia-Pacific – Google News Initiative Expert Panel
Best practices for building and growing a subscriptions model in Asia Pacific Learn best practices from industry experts and publishers on building and growing reader revenue models. Speakers include: Matt Lindsay, President of Mather Economics Fiona Chan, Head of Analytics, Customer Experience and Business of Singapore Press Holdings Lynn D'Cruz, Chief Membership Officer of Malaysiakini ... Read more
ITEGA Webinar: The Digital Tsunami: Exploring the Shifts in Identity and Privacy
REQUEST PARTICIPATION (FREE, but limit to 30 people) Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? ... Read more
Local Media Consortium Webinar: Digital Subscription Analytics and Listener™ Launch
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a ... Read more
