Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog 12 January 2023 | Paula Felps Editor’s note: In an ongoing series, INMA is profiling our most engaged members — our super fans — to give members a … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you & your team and get them excited to take on 2023! Take advantage of early pricing—this offer ends January 19. This 3-day in-person event will set … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair to say that 2022 was a momentous year for news media. A dramatic change in the economic climate, lower traffic for news sites, and increasing … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, which can now be downloaded here. Featured on FIPP News By Pierre de Villers | 16 November 2022 DOWNLOAD THE REPORT From Print to Digital: … Read more
SUMMARY: These three use cases are driven by data science and have impacted significant bottom-line revenue and subscription growth. Satisfying Audiences Blog | 29 August 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director, Product of Mather Economics In 2016, Gartner published research noting 60% of data science projects fail. Two years later, it updated the estimate … Read more
SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying Audiences Blog | July 26, 2022 By Matt Lindsay, President of Mather Economics Mather Economics publishes quarterly benchmark reports for news media subscriptions and digital … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel and Matt Lindsay INMA Satisfying Audiences Blog May 16, 2022 We made a strong case for using lifetime value (LTV) as your North Star in a … Read more
Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, Co-founder Sophi.io, and Karla Ovalle, Newsroom Analytics Director of The Boston Globe. The session was moderated by Jodie Hopperton of the International News Media Association (INMA).Luke shares how … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement through the launch of a registration wall. Mather advised the publisher on best practices, tracked performance using Listener™, and provided analysis and recommendations. After one … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber data, reported weekly, for digital only and hybrid (print + digital) subscribers from over 300 newspapers. In the Q3 2021 Report, Mather predicts how print … Read more
