Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services and Matt Lindsay, President October 2021 | 5-min read In this blog, we will focus our attention on an innovative content decision engine, which selects … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a common challenge: how to convert audiences with low propensity to subscribe. Our research shows that two thirds of conversions come from the most engaged two … Read more
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By Matt Lindsay, President and Arvid Tchivzhel, Managing Director Mather Economics worked with eight publishers in Latin America during the GNI LATAM Subscription Laboratory. The full lab … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & content analytics, industry benchmarking and data visualization for an affordable fee. Our new service bundle includes Listener™ digital data platform, analytics services, strategic advisory … Read more
El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados en organizaciones de noticias pequeñas y medianas a cargo de liderar o acelerar el crecimiento digital. Durante este taller discutimos las siguientes fases para optimizar … Read more
Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en este componente vienen a costa de los ingresos publicitarios. Actualmente, las editoriales luchan por mantener sus salas de redacción a través de la publicidad digital. … Read more
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are struggling to support their newsrooms through digital advertising, subscription revenue offers a growing and stable revenue source. In fact, digital subscription business models have become … Read more
