November 17, 2020 Digiday article, by Max Willens LINK TO ARTICLE News publishers have always promoted the idea that they produce content worth paying for. They are now putting that … Read more
Subscription Pricing Strategy
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more
By Matt Lindsay November 1, 2020 Download File Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
By Arvid Tchivzhel, Managing Director of Digital Services Download Report Over the past six months, the Mather team has observed a new baseline level for Fanatics and Known Users compared … Read more
By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more
Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity.
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
