By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more
Subscription Pricing Strategy
I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more
Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
By Rob Williams 01/21/2021 Read Article Here The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the group. … Read more
January 19, 2021 Technology and consulting services will help maximize customer value for LMC members The Local Media Consortium, a strategic alliance of local media companies, and Mather Economics, a … Read more
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more