By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a common challenge: how to convert audiences with low propensity to subscribe. Our research shows that two thirds of conversions come from the most engaged two … Read more
Digital growth
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By Matt Lindsay, President and Arvid Tchivzhel, Managing Director Mather Economics worked with eight publishers in Latin America during the GNI LATAM Subscription Laboratory. The full lab … Read more
Frequently Asked Questions A guide for clients using Mather Pricing Reports How can I toggle markets? On the cover page, there is a drop-down menu that will allow you to select which market you would like to use. This will change the market filter throughout the report, but there are also drop-down menus on each page of … Read more
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to digital platforms, according to a forecast published last week. The digital dominance may happen as early as mid-2024 if online subscriptions exceed their historical growth … Read more
Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics Last month, Mather Economics launched our inaugural Subscription Benchmarking Report. Due to the high volume of inquiries from non-Mather clients, we want to present an abbreviated version. This report … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, is a field of analysis that has very high ROI for publishers. Here’s why. The recent report on pricing by INMA shared several case studies on smart … Read more
Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, president of Mather Economics; Ed Malthouse, research director of the Medill Spiegel Research Center at Northwestern Medill; and Tim Franklin, senior associate dean and John … Read more
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients and ensure their continued success. For our latest instalment in our Best-Of-Breed Technology series, we spoke with Matt Lindsay, President of Mather Economics to discuss the … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & content analytics, industry benchmarking and data visualization for an affordable fee. Our new service bundle includes Listener™ digital data platform, analytics services, strategic advisory … Read more
By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber addresses the value proposition of the product to that customer. We have observed four primary categories of subscriber motivation: interest in particular content, interest in … Read more
