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Karen Davidson, Marketing Manager, Echobox For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups … Read more
MonetizationOS will form the foundation of a new Sophi Paywall, combining proven audience intelligence with edge-native decisioning. London and Atlanta, 19 February 2026 — Mather and MonetizationOS today announced a … Read more
James Kember, App Insights Specialist, Pugpig The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – … Read more
By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
Receive Mather’s insights directly in your inbox! Read More insights What Publishers Can Learn from the Music Industry’s Fight Against PiracyREAD MOREWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing … Read more
By: Matt Lindsay, CEO, Mather In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more
By: Katherine Ruane, Director, Mather Background Founded in 1949, the Frankfurter Allgemeine Zeitung (FAZ) is one of Europe’s most respected national daily newspapers. As digital transformation accelerates across the media … Read more
By: Katherine Ruane, Director, Mather Editorial note: 🏆 In February 2026, Alma Media was named a winner of the 2026 Digiday Media Awards Europe for Best Use of AI.The award … Read more