Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
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These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. … Read more
Mather Economics | Insights February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more
Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022 | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more