Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media businesses to consider focusing on these core strategies and tactics for 2023 and beyond. February 7, 2023 CONNECT WITH MATHER: STRATEGIES Attend 2023 … Read more
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog 12 January 2023 | Paula Felps Editor’s note: In an ongoing series, INMA is profiling our most engaged members — our super fans — to give members a … Read more
Mather: News & Events January 16, 2023 Mather Economics Reveals Additions to Line-Up of Featured Speakers for 2023 Media Revenue Symposium. Save $100 per ticket | Early discounted rates end this week! ________________________________________ Meet the speakers driving change and innovation ________________________________________ Revenue Symposium 2023 is set to unfold from March 21 to March 23. See … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you & your team and get them excited to take on 2023! Take advantage of early pricing—this offer ends January 19. This 3-day in-person event will set … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair to say that 2022 was a momentous year for news media. A dramatic change in the economic climate, lower traffic for news sites, and increasing … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media businesses to get right when it comes to subscriptions is pricing. A magazine leading the way in this regard is Time – the brand joining … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, which can now be downloaded here. Featured on FIPP News By Pierre de Villers | 16 November 2022 DOWNLOAD THE REPORT From Print to Digital: … Read more
SUMMARY: Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices in the face of higher production costs while maintaining demand and profitability. Featured on INMA | 07 November 2022 By Nathan Hart, MS, and Luke Boutwell, … Read more
Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read Some data indicates news publishers know they need to ease the pricing accelerator and elongate their print runway to fund their digital transformation. Over the … Read more
SUMMARY: These three use cases are driven by data science and have impacted significant bottom-line revenue and subscription growth. Satisfying Audiences Blog | 29 August 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director, Product of Mather Economics In 2016, Gartner published research noting 60% of data science projects fail. Two years later, it updated the estimate … Read more
