Reader Revenue Master Class Series Webinar – Engagement
FIPP Magazine Media Reader Revenue Master Class 2 - Engagement with Martha Williams, Mather Economics Register Here
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GWAA Roundtable: Retention Case Studies
What's the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? Gain valuable insights from Mather Economics' Matt Lindsay and Matthew ... Read more
America’s Newspapers – PIVOT 2020
PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. Mather Economics' President, Matt Lindsay and Madelin Zwingelberg will ... Read more
Smart Media Meetup – Paying Models for Audiovisual Content
Subscriptions, subscriptions, it's all about subscriptions... On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a ... Read more
Reader Revenue Master Class Series Webinar – Retention
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. ... Read more
2020 Virtual Highway to Success Conference – Maximizing Long-term Audience Revenue Across Print/Digital Platforms
View Event Site Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with ... Read more
Programa de Crecimiento Digital – Google News Initiative
Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias ... Read more
Building a Successful Subscription Model in Asia-Pacific – Google News Initiative Expert Panel
Best practices for building and growing a subscriptions model in Asia Pacific Learn best practices from industry experts and publishers on building and growing reader revenue models. Speakers include: Matt ... Read more
ITEGA Webinar: The Digital Tsunami: Exploring the Shifts in Identity and Privacy
REQUEST PARTICIPATION (FREE, but limit to 30 people) Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts ... Read more
Local Media Consortium Webinar: Digital Subscription Analytics and Listener™ Launch
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable ... Read more
America’s Newspapers Webinar: Medill Subscriber Engagement Index
REGISTER HERE America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members. The Medill Subscriber Engagement Index offers members the ... Read more
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Mather and Medill Subscriber Engagement Index Platform Launch Webinar
REGISTER HERE FOR WEBINAR Thursday, February 18 at 3:00 p.m. EST Speakers include: Matt Lindsay, President at Mather Economics Tim Franklin, Leader, Medill Local News Initiative, Medill School of Journalism, ... Read more
