By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more
Subscriber Lifecycle Management
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more