Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! APRIL 20, 2022 - 11:00 New York | 12:00 Brazil | 17:00 Amsterdam Join Mather Economics and leading global media companies, revenue officers, digital directors, chief marketing officers, and innovators for an online event: Optimize your Content Strategy; ... Read more
Join us at the Publishing Audience and Advertising Summit, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions, Pricing & Digital Transformation session featuring speaker Madelin Zwingelberg, Director of Consulting Services, on May 19th at 3:50 pm. Listen as Madelin discusses the trends and results of ... Read more
Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances' Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 Publishing Advertising & Audience Summit - St. Louis Agenda Madelin Zwingelberg will be featured in the general session discussing "Print Reductions, Pricing & Digital Transformation" ... Read more
Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. Join us at the first-ever live event on first-party data for the media industry will take place just prior to FIPP's World Media Congress on 7 June in Cascais, Portugal. The 4-hour event ... Read more
A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. LEARN MORE AND SEE SPEAKER SCHEDULE Managing Director of Digital Analytics and Data Science, ARVID TCHIVZHEL, will be featured on the FIPP Stage on June 8th alongside PETER THIERS, Strategic Media Data Innovation and ... Read more
GWAA 2022 in Las Vegas, NV | June 22 - 24, 2022 Register and learn more here. The 2022 Conference is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and ... Read more
Are you interested in hearing from peers within the digital publishing sphere about the trends that are currently shaping the industry? Register for an upcoming webinar. While most publishers rate subscriptions as their number one priority this year, it is critical for newsrooms to think beyond the traditional models to attract and retain their audiences. ... Read more
Zephr x ONA Webinar: Staying ahead of the curve Top trends influencing the digital publishing industry As consumer preferences rapidly evolve, and the market becomes more saturated, this is having a knock-on effect on subscription strategies. In order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences. ... Read more
Join David Clinch at the Google News Initiative Community News Summit! The Community News Summit will bring together a diverse group of journalists and news business leaders from the United States and Canada to share their successes and challenges in running small, community-oriented news organizations. Following the program, we're excited to co-host a celebratory ... Read more
Join Mather Economics for our upcoming webinar by registering at this link. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Far too often, important pricing decisions are based primarily on how much competitors and/or neighbors are selling their products for, instead of leveraging data at their disposal to make better-informed, fact-based decisions. The ... Read more
Join Mather Economics at WAN-IFRA's World News Media Congress 2022 in Zaragosa, Spain September 28-30 Register here for the World News Media Congress 2022.
Using Data to Grow Audience Join Mather Economics at the News Media Business Summit in Harrisburg, PA. Publishers today are very focused on the long-term objective of digital transformation and are now confronted with a new challenge of declining audience levels. How can you make digital progress if audiences are declining? Are there ways to ... Read more
