Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain. In this webinar, participants will ... Read more
View Event Site Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If ... Read more
Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento. Talleres de ingresos por lectores Desarrolla y mejora el modelo de ... Read more
Best practices for building and growing a subscriptions model in Asia Pacific Learn best practices from industry experts and publishers on building and growing reader revenue models. Speakers include: Matt Lindsay, President of Mather Economics Fiona Chan, Head of Analytics, Customer Experience and Business of Singapore Press Holdings Lynn D'Cruz, Chief Membership Officer of Malaysiakini ... Read more
REQUEST PARTICIPATION (FREE, but limit to 30 people) Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? ... Read more
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a ... Read more
REGISTER HERE America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members. The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year. Learn more about about ... Read more
REGISTER HERE FOR WEBINAR Thursday, February 18 at 3:00 p.m. EST Speakers include: Matt Lindsay, President at Mather Economics Tim Franklin, Leader, Medill Local News Initiative, Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University Ed Malthouse, Research Director of Spiegel Research Center For more information, access the press release here. Northwestern University ... Read more
REGISTER Day 1 , May 6 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on - Cultivating a Data-Driven, Audience Centric Media Enterprise. To ... Read more
REGISTER - Day 2, May 7 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. To learn more about ... Read more
REGISTER Day 3, May 10 The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on - Mapping the Future of Subscription Strategy ... Read more
Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. Join Mather Economics and OrderPort for a live webinar on Thursday, May 13th at 10am PT. Matthew Lulay and Bob Terzotis will share insights and real world ... Read more
