Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google News Initiative and Mather Economics launched today the Google News Initiative Latin America Subscriptions Report, a summary of key takeaways, insights and results from the … Read more
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to digital platforms, according to a forecast published last week. The digital dominance may happen as early as mid-2024 if online subscriptions exceed their historical growth … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, is a field of analysis that has very high ROI for publishers. Here’s why. The recent report on pricing by INMA shared several case studies on smart … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty. The 2020 webinar series explored the three pillars … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December 2020 INMA Satisfying Audiences Blog 2020 has been a year unlike any other in recent memory. This post is a review of our (nearly) monthly … Read more
WAN- IFRA December 1st, 2020 By Brian Veseling LINK TO ARTICLE In the past five years, Mediahuis Belgium has grown the number of their digital subscribers by 85,000, more than offsetting the decline in their print subscribers during the same period. Just as importantly, they have increased their overall subscription revenues as well. “We were … Read more
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de Peppel, marketing director for B2C at NRC Media, and I first met during a meeting at the NRC offices in Amsterdam in 2014. That meeting was … Read more
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop their subscriptions due to price changes. If they are not concerned about the price level, why would a customer stop their subscription? The reason … Read more
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before. McClatchy, one of the nation’s largest local news chains, is … Read more
