By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
Blogs
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more
Tampa Bay Times | Opinion Column | Stephen Davis June 1, 2021 Everglades restoration enhances water quality and benefits Florida’s real estate industry Discharges from Lake Okeechobee are polluted with … Read more
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients … Read more
By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more